Stay Organised & Power your Productivity
Clearer Strategies increase Business Success
Clear strategies, effective inbound marketing activities & a clear sales process is critical to business success.
Technology nowadays plays a vital role in altering the consumer landscape and how people interact with your product. Generally, people are more self-aware, better informed, and further along the sales funnel when they engage with your business. Once you understand exactly what your prospects want, you can focus on aiming your marketing strategy directly to them.
CRM can help you store, filter and manage this personalised information efficiently, helping you improve productivity by better understanding your audience.
Understanding Your Audience
This day and age, consumers prefer a personalised experience when interacting with your brand. However, this can be difficult due to the diversity of people that exists around us.
When capturing information, you’ll receive plenty of data, and if that data is maintained on an ongoing basis, it can be utilised effectively in your marketing and sales tactics. Using a CRM assists in filtering the relevant data based on user defined fields that can suit your business needs and help understand your audience personas.
How you can leverage your CRM:
- Gain access to information from address books
- Create notes/follow up tasks and track recent interactions
- Take your campaign anywhere with Mobile accessibility
These features ensure your sales team are constantly connected, which results in engaging these prospects in the correct manner. Having everything in one database and being able to communicate effectively with your prospects is only productive through a CRM, resulting in better team efficiency and more satisfied prospects.
Improving your Productivity
One of the most important outcomes of introducing a CRM is obtaining an improved productivity in the workforce.
Anytime your company obtains fresh information, it can be stored within the CRM, enabling your entire team to view it all in one location. These tracked communications are in real time which gives your team insight into how the deal is progressing.
There are several ways CRM can increase your team’s productivity & efficiency. If a prospect fills out a form on your website, you can schedule an email to go out automatically containing the information they requested, such as login information & links to other helpful resources. Eliminating the need to individually follow up on these, freeing up time for your sales team to resolve questions other prospects may have which improves efficiency.
It allows your team to focus on important tasks, instead of over-spending on heavy tasks, giving them more time to provide high quality customer service. Manual operations such as checking employee availability and scheduling phone calls is improved through CRM technology. The calendar feature within Maximizer allows you to check your team’s weekly availability, schedule meetings and book rooms all from one system, improving the internal efficiency across numerous departments.
Finally, a CRM system can assist your marketing, sales and customer service departments stay well connected. All through shared tasks and responsibilities. Maximizer’s hot-list feature allows you and your team to view important tasks with one click. Look at your teams’ urgent tasks due right away and easily monitor when each task is completed. You will never miss a deadline again.
With a variety of CRM solutions available in the marketplace, what’s the best fit for your business?
Compare product features and functions, but what else do you need to consider when choosing a CRM system?
How about a solution that:
- Fits with your business objectives and addresses your key challenges
- Meets your deployment, accessibility and security requirements
- Is flexible and can scale to your business growth needs
Helping you engage with your prospects, elevate your organisational skills, improve prospecting time through contact management, and boost your company’s productivity all from one system. Leverage your skills and empower your team to lead you to business success.
At Advoco, we specialise in learning our clients’ business and best applying security technology to their needs.
If you would appreciate a free brief discussion about your operational challenges & to explore the threats to your business, please get in touch today – 0345 260 8801 or drop us a line email@example.com